About
Defining whatcomes afterperformance
We are a Danish innovation company creating a new approach to post-performance footwear recovery — built around a simple behavior that can become part of every athlete’s routine.
Performance has evolved.
Athletes think about preparation, training, recovery, nutrition, equipment and what happens to the body between sessions. Clothes are washed. Equipment is prepared. The body recovers.
But performance footwear is often simply taken off and left until the next session.
We saw a missing step.
SHAPE REGIME was created to define what happens in that moment — the moment the shoes come off.
Our system brings together three functions: shape, fragrance and identity.
The Shaper helps hold footwear in form between wears. The Plug-In and Molecular Fragrance™ sticks bring freshness inside the footwear while it rests. TagOn™ adds identity, allowing the system to become personal to the athlete, team, club, company or event.
But the idea behind SHAPE REGIME is bigger than the individual components.
It is about creating a behavior.
SHOES OFF. SHAPES IN.
A simple action after training, competition or everyday wear. Leave the SHAPES in until the footwear is needed again. Then repeat.
Over time, an action becomes a ritual.
A ritual becomes a habit.
And a shared habit can become part of a culture.
Our ambition is to make post-performance footwear recovery a natural part of performance culture — across sports, athletes and generations.
From the academy player taking care of a first pair of serious football boots to the professional athlete preparing for the next performance, the principle is the same.
Take care of what performs with you.
SHAPE REGIME was designed in Aarhus, Denmark, and built around a simple idea:
Performance ends. Recovery continues.
- SHOES OFF. SHAPES IN.™
- RESHAPED. REFRESHED. REPEAT.