Running shoes FOOTBALL SHOES PADEL SHOES Tennis shoes GOLF SHOES BASKETBALL SHOES

How it works

TEN SECONDS.

After every session: shoes off, shapes in. The shape holds and the smell is handled until you put them on again.

Between every wear · Ten seconds

SHOES OFF. SHAPES IN.

Ten seconds after every wear. Insert the SHAPE and let the system do the rest. The Shaper helps hold your footwear in form, while the Plug-In and Molecular Fragrance™ sticks release freshness between wears. 

  1. An athlete on a courtside bench unlacing orange basketball shoes, with two blue SHAPES ready beside them

    Shoes off

    Straight after the session, while your footwear is still warm and flexible. That’s the moment for SHAPES IN.™

  2. Shapes in

    Slide the Shaper in toe-first. Its ultra-flexible construction adapts to the footwear and helps hold the toe box in shape.

  3. Leave it

    Leave the SHAPES in until your next session. They hold the form while the Molecular Fragrance™ keeps working.
    That’s the regime.

What's in the pack

Every part is engineered to do one job.

The SHAPE holds the form.
The Plug-In carries the fragrance stick.
The TagOn™ carries your name, number, logo or identity.

Every component is engineered to click together. Nothing is glued.

One integrated, modular system - built to be personalized, refreshed and used again and again.

Why it works

  • Performance

    ANATOMICALLY SHAPED

    Your feet are not one shape. Neither is your footwear.

    SHAPES® are anatomically shaped to follow the natural form of the foot and reach all the way into the toe area — where creases form and shape matters most.

    Flexible by design. Engineered to adapt.

  • Feeling

    Molecular Fragrance™

    Not a sports spray. Not a fragrance designed to simply cover up bad odour.

    Molecular Fragrance™ uses malodour-control molecules that interact with unwanted odour, combined with a fragrance you actually want to experience when you open your shoes.

    Odour control and fragrance. Engineered into the ritual.

  • Identity

    TagOn™

    Your club. Your number. Your name.

    TagOn™ turns SHAPES® into yours. Click it in, change it, personalize it.

    From your own identity to the team you play for — the same SHAPE, made personal.

How many pairs are in your hallway?

One SHAPES for every pair you train, play and work in.

Locker-room shelves full of training shoes, with a Shape Regime pouch on the middle shelf
  • Sneakers

  • Football boots

  • Cycling shoes

  • Work shoes

Find your size

Four sizes. Find your shoe size in the row you know, and the column it sits in is your size.

All sizes
S M L XL
EU35-3737.5-4040.5-4343.5-46
US M3.5-4.55-77.5-9.510-12
US W4.5-66.5-8.59-1111.5-13
UK M3-44.5-66.5-8.59-11
CM22.5-2323.5-2525.5-27.528-30

Where a size falls in two bands, we round up. A slightly large shaper still holds the shape.

When the scent runs out

One fragrance stick lasts 4-6 weeks. Then you click the next one in.

Hands holding the red Plug-In that carries the fragrance stick

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